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Three Days to Liftoff! How to Become a Solopreneur in a Long Weekend
We’re so excited to be new members of the Henry County Chamber of Commerce!
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While there is no one route to forming a successful business, there are certain steps you can take that help lay the groundwork for your venture’s prosperity. What’s more, the best part is you can knock out those items in just three days.
Ready to countdown to success? Read on to learn more about framing a robust solopreneurial venture in no more time than a dedicated long weekend.
Today’s goal is to cover the nuts and bolts that will become your business’s framework. In other words, lay the groundwork that will make your venture both official and functional.
To that end, a strong business begins with a strong idea. If you don’t already have something brewing in the back of your mind, examine concepts that are trending; find an idea that aligns with your skills and interests and makes good use of your background. Then, come up with a great name for your venture and decide on your business structure.
Choosing a business structure is important. Many solopreneurs prefer an LLC (limited liability company) because of the personal asset protection it provides. On top of that, there are tax perks and, if your idea really takes off, the structure is flexible and can grow with you. Icing on the cake: if you use ZenBusiness’s services to set up your Georgia LLC, you can tackle this in just a couple of hours.
Next, create a budget. This can be tricky for a hatching business, but you can run some calculations to project your income and expenses. You can get a free accounting assessment when you sign up for your ZenBusiness plan.
Wrap up day one by writing a business plan. Your budget will play a role in it, and should you determine you need assistance from outside sources in terms of funding or other support, your business plan can help you win that help.
Your second day is all about making your first sale. Taking a shotgun approach to making that happen a bad idea; customers want to feel like your product and message are something they can identify with, so begin by clarifying your target audience. This will help you understand your ideal customer and better meet their needs, which means they will be more inclined to buy your product or service.
From there, start developing your outreach strategy. Create a logo and slogan for your business, and look into creating your own website. ZenBusiness can help you get your website up and running so you’ll be ready for sales quickly.
Then connect with your first customer! Your initial sale might be to someone you know, such as friends or family members, or it might be a former colleague or acquaintance from social media. Reach out to your network and you might just be surprised at how much interest and support they offer.
Another avenue for outreach is your local chamber of commerce. Your chamber can help market your venture, it provides information and learning opportunities, and your venture will be esteemed in the eyes of local consumers.
Lastly, you take what you did on days one and two to the next level — and that means laying the groundwork for growing your business. You might think that businesses simply grow organically, and while that can happen to an extent, certain efforts can help spur growth. This starts by developing great relationships with your customers.
Think in terms of customer service and what that will look like for your venture. At some point, you’ll have unhappy customers, and you need to determine how you will address their concerns. You might consider adding some analytics to your sales process, too, and start collecting customer testimonials.
Also consider low-cost marketing ideas. The SBA recommends spending 7 to 8 percent of your budget on marketing; while you might not be able to do that right off the bat, keep that in mind going forward. There is a lot you can do for free or next to nothing, thanks to social media and outlets like your local chamber of commerce.
Are you ready to become a solopreneur? Set aside three days, and prepare for liftoff! ZenBusiness can be your partner in this worthy pursuit — they have helped over 100,000 businesses just like yours get off the ground. They offer everything from marketing to business formation to tax assistance. Tap into our wealth of information and services at zenbusiness.com or contact us through our membership directory page!